Monday, September 9, 2013

કૃષ્ણ



કૃષ્ણ જન્મ ના દિવસે એક વિચાર આવ્યો,
શું આપણે આપણા  મન મંદીર  માં કૃષ્ણ ને જનમ આપ્યો?

એ  મંત્રોચાર ,એ  નવા વાઘા ને એ  અસંખ્ય પ્રસાદ,
દુર દુર થી રેલાતો એ  ભક્તિ નો આસ્વાદ !

અતિ લોભામણું મોહિત કરતુ એ  દિવસ નું કૃષ્ણ નું  મુખ,
યાદ રેહવું જોઈએ હર પળ  હંમેશ  ભલે હોઈ દુખ કે સુખ!!

મારા માટે કૃષ્ણ કણ કણ  માં છે, 
અને આંખો બંધ કરું તો મન માં જ છે!!

જે મુશ્કેલીમાં માર્ગ  બતાવે અને સાથે સાથે ચાલે એ  કૃષ્ણ ,
જે મિત્રતા નિભાવે એ કૃષ્ણ,
જે નિસ્વાર્થ પ્રેમ ને સમજે એ  કૃષ્ણ ,
જે સમાજના રીતિ રિવાજો થી પર થઈને વિષ    ને અમૃત માં બદલે એ  કૃષ્ણ ,
જે  નટખટ વૃત્તિ  થી સર્વ ને સત્યતા નું જ્ઞાન કરાવે એ  કૃષ્ણ,
જે હસાવે અને જે હસવા ના અગણિત કારણો આપે એ  કૃષ્ણ,
જેને નામ નો મોહ નથી અને આડંબર નથી એ કૃષ્ણ,
જે ફળ ની ચિંતા કરાવ્યા વગર કર્મ કરવા પ્રેરે એ કૃષ્ણ ,
જેની આગળ  કઈ પણ વિચાર્યા વગર વિચારો પ્રગટ કરી શકાય એ કૃષ્ણ,
અને જે પોતે જોખમ ખેડી ને તમને સત્યના પંથે દોરે એ કૃષ્ણ!!

કૃષ્ણ એક શબ્દ નથી , કે વ્યાખ્યા માં સમજાવાય,
અસમંજસ ના ઉપાય ને આમ એક જ દિવસે ના પૂજાય !!

કૃષ્ણ સર્વત્ર છે , પરંતુ હરણ સમજી ને કદાચ આપણા  થી પણ અનર્થ થાય છે ,
કૃષ્ણ ને સમજવા કરતા સમાજ અને સમજ માં કૃષ્ણ ને અમલ માં મુકીએ એવું મન થાય છે !! 


Tuesday, July 2, 2013

वो भागीरथी

कल वो भागीरथी न जाने कैसे रूठ गई ,
मध्धम थे जिसके जल -प्रचंड प्रकोप में  न जाने कितनो को बहा ले गई !!

बहाते  थे अपने कई वंशो के पाप लोग ,
उसके नीर के वश से बेबस हो के अश्क तक नहीं बहा पाए - ऐसे हुए कुछ संजोग !

पर्वतराज के उत्तुंग शिखर की वो अनुपम परछाई,
पता नहीं कब, कैसे काली बदली बन के यूँ छाई !

ना आहट  की , ना चीख  सुनी
बस,एक ही पल में शुरु हो के  ख़तम हुई वो अनहोनी !!

प्रकृति को सवाल करने है कई सारे,
इन्सान हर बार तुम्हारे आगे ऐसे क्यूँ है हारे!!

अभी तो सवाल का ज़िक्र ही किया , तब ही गूंज उठी एक आवाज़,
खुद के अन्दर झाको ,क्या किया तुमने वो सोचो , और खोजो क्यूँ हुई मै  नाराज़ !!

अब ना सवाल रहा मन में  , न जवाब सहने की ताकत है बची,
काश ! जैसे प्रकृति है हमे संभालती , हम भी निभा पाते वही भक्ति सच्ची !!

--स्मृति  ०१ ०७ २० १ ३

Saturday, June 22, 2013

Par Bande Achhe Hai !!!


I seriously feel that advertisements are the most creative type of media !

30 seconds or 60 seconds and you reach to people's mind !!

Crisp- Smart-Witty - yet stick to the product/service and yeah!!! You 'buy' a consumer !!

I remember watching The Ad Made Show on some channel while I was studying and also in my engineering days I took Marketing as an optional subject - just to know the Branding and Advertising world which fascinates me a lot!

Be it be the 'Taste of India' or that iconic "cricket match- victory dance" Cadbury advertisement or that 'Dar k aage Jeet hai" concept or that thematic song played on Piano in Titan Ad -every advertisement has its own impact !!


The Creative mind rules the consumer mind- knows it very well and create a space inside it !!


The tagline - brand logo-the title track - a theme music- sometimes just a word like 'Aha!!!' in Pepsi ad ...becomes synonyme to the brands/products !!

Sometimes a brand like Amul creates its own mark with print ads touching current topics in a utterly-butterly way!!

There are n-numbers of good advertisements which have made me smile but havnt got a chance to penned down them all...

Just thought of starting it with this new advertisement of ICICI...

Had this blog been written 8-9 days back , I would have written something different like -hope to have such a caring person in my life or this is how a life partner should be or whatever !!


But now, things have changed and yes ! after getting that 'right' person , today I can very well relate to the advertisement and at every second I smile while watching !!


Yes! people do affect your life , they come , they stay and they make their own space in your life and sometimes they just become inseparable part of your life!!


They make a lot of difference in your life , no matter they say "I care for you" in words or not , their unconditional care encapsulates your life.


At the end of the advertisement they say " Jo Zimmedari Nibhate hai wo jatate nai " - Which is true...but it's an added smile-spreading thing that you come to know about how that person cares for you!! 

You feel blessed being loved and cared and at the same time the other person feels great too "when they know- that you know"!! 

I treasure people and I value them ..so that is little unlike to the wives shown in the ad , but still the advertisement really makes me smile :)


08 05 2013

Tuesday, May 28, 2013

Random Thoughts-2



(My Random Thoughts-1 was something like This..!! and this post is Inspired by the same !! )

2013 and no blog posts???? bad!!! isn't it??? 

Honestly have written a lot but haven't yet published..many reasons for that..!! 

Jaane bhi do !!  

Here I am again talking to you people..!! 

Yes!! a lotttt to write...a lott to share..and say...and sometimes I don't get a proper blog post for each of my thoughts..so here I go.. accumulating the happenings in my life!! 

  • While I am writing this...I am no more having the 'single' status and yes!! I am happily 'Engaged' to the most caring and loving person !! feels great!! and top of the world !! ( A 'public' confession time ;) :) ) 
  • The last whole month went in a blink giving me memories for life time and ofcorse a new family for life time..It is the most awesome feeling when people accept you as in 'YOU' and shower their unconditional love all time.
  • Many friends are curious about how & when I said 'Yes' to him --> for them a new blog post -having the story is 'coming soon' !! But yes! it is the 'lovely' arranged marriage story, where the best and super duper great part is our parents are happy and infect more enthu :) 
  • Since the day everything got fixed(exactly before one month)  , I am kind of always happy and smiling and perhaps not finding proper words while writing. but it's okay!...you people can imagine me with 1000W ear-to-ear smile :) 
  • Yes, there are major changes in personal life and so for a time being my professional life is on hold -it seems! Never mind ! I am happy I just completed 3 years in this job ..and The Sun God has been blessing me since then ! 
  • This job has made me more aware of the professional world , I have learnt a lot and m happy to be part of this Solar industry ! :) 
  • There are so many things on which I want to write and I will , and at least 20 unpublished draft- blog posts  are going to come one by one on the blog !!! 
  • I felt sooooo great to hear all the reactions from my friends when I said them the news and which even made me emotional at times - it is so wonderful to have them. 
  • I want to meet my friends now , want to party and ofcorse want to visit cousins at Mumbai...I always believe that joy and happiness gets double if you share with right people ..!! 
  • A lottts nd lottss of shopping is on way too!! 
  • Want to travel some places here in India before I shift to the new time zone! 
  • And I am very happy as I am going to meet my foi, didi nd some friends soon !! 
  • Eager to hear news from some of my best friends about their personal lives - my wishes are always there!!  
  • Visits to my schools  , college and some of the most important people is on the must-do list.
  • At the end, yes!! I am happy !! and saying touchwood ! :)  ( Sometimes you do become superstitious ;) ) 
Ahh!! so lots of non sequential thoughts ...!!  and just got to know this is my 50th Blog-post !! :)